One thing is certain in business – where you operate dictates your success.
Whether you’re a start-up working from home or a real estate director for an established corporation, your location decision is a critical part of your business strategy and it directly impacts revenue.
Location requirements should be reviewed annually as part of your business plan. When you start to think about how your business will grow in the New Year, consider how your current or new space will support your goals, especially if they include adding employees, increasing market share, or expanding a franchise into a new market. What steps should you take to make the best possible location decision for your business?
The process of finding the right location will vary depending upon your requirements and the market. Brokers are an important advisor who can help guide the decision making process and ultimately help you maximize your time in locating the right space.
Consider these five steps to find the right broker and confirm the best business location to best support your business objectives.
What Are the Five Steps to Finding the Best Location for Your Business?
1. Contact a Broker
Yes, you need a broker to lead you through the site selection process and to navigate lease negotiations.
If you don't have a broker, ask for a referral from a friend or business associate. Make sure the referral is for a commercial real estate broker and has experience in your product type such as office building, industrial building or retail site.
Perhaps a broker has already reached out to you on a sales call. You may want to set up an interview, but be sure to interview other brokers as well. You can also call your local Chamber of Commerce, and professional business networks including CCIM for commercial real estate broker referrals in your area.
Your broker should be contacting you routinely and notify you of market conditions as they change. They should keep your lease schedule so that you're ready to make a decision at least six months prior to the expiration date whether you plan to renew or move. It is important to communicate with your broker if there any unanticipated changes in your space / location requirements.
Even if you plan to renew your lease, you should start the process early. Changes in the market may make moving to a new space more desirable and you'll want ample time for your broker to review and negotiate all options that are best for your business.
2. Meet with Your Broker to Discuss Requirements
Once you have a broker, you will need to sit down with them to discuss the goals for your new location. At this point we recommend you gather any paperwork you might need including financials, budget requirements, location and space requirements, business plans and more.
Try to think about why you want to be in a certain building type, a certain location, or have a specific amount of space that you need to effectively meet your business needs.
Are your goals to grow exponentially over the next three to five years or will you remain consistent in size? Will you need to meet clients in your office or is most of your work out of office? Do you need an interesting space to help attract employees? Is the location part of a marketing and branding strategy?
Considering these questions and more will help your broker determine what your site requirements are both now and for the future.
For example, if you are going to be in a five year lease but won’t be growing until year three, your broker will want to look for a building with the option for additional space at a later time or space that can be subleased until you need it instead of trying to deal with the problem in the future.
A good real estate broker is as important to a business as an accountant, attorney, or banker because they can look at your business plan and make sure you are going to be in a space that will meet your business and growth needs for the foreseeable future. That’s why it is important to provide them with as much detail as possible about your goals, plans, and limitations at this point in the process.
3. Finding and Negotiating a Lease for Your Location
After you have agreed to exclusively work with your broker and determined your space requirements, the search process for your new location will begin. Based on your requirements and business plan, your broker will compile a list of available properties for you to view.
This is where your broker’s knowledge and experience comes into play. They should be fully aware of where lease rates are going and be able to compare them to current market data. They should also know what new opportunities are out there and if there are new buildings that will be available in the near future.
Let your broker lead the process. However, you must also stay involved to provide insight and help narrow down the decision making process. Your broker will alert you when they find new properties and you should be ready to view them as soon as possible! In real estate, time kills deals. Make sure you are available to your broker and be ready to be involved as much as you can.
Once you find a property you like, your broker will lead the process of negotiating the lease with your potential landlord. If your broker has the proper expertise and knowledge of the market, they will be able to get you a desirable deal on your new location.
4. Tenant/Landlord Relationship Begins
After your new lease has been reviewed by you, your broker, and an attorney, you may think the work is done. But that is just the beginning!
Your relationship with your landlord becomes the primary focus as you make any necessary changes and improvements to your new space prior to your move in date.
Although your broker may take a backseat at this point in the process, they are still very much a part of your team and should be available to you as you begin moving in to your new location.
Communicate with your landlord on timing of your move-in, and discuss important information about the building management including air conditioning, lighting and more.
Remember if you have any questions about the terms of your lease or what you should be communicating with your landlord, your broker can provide you with valuable assistance and clarification. Your broker will also be able to recommend contractors, architects, IT professionals, movers, and more to help make your transition into your new location as smooth and easy as possible.
5. Maintain Broker Relationship
At this point, you have moved into your new building.
For some tenants, there may be additional steps to take with their broker such as subleasing the office space or reaching out if they need to grow before their lease is over. No matter your situation, a good broker will want to make sure you are happy in your new space and will remain in touch throughout the course of the new lease.
This is important. A good broker will provide you value not only when you are actively searching for a location but also be ready to advise you even if you aren’t looking. This way they can provide even better guidance when the time comes to make the decision to once again renew your lease or relocate your business.
Choose your broker wisely. A good broker will have years of experience which will have allowed them to develop relationships in the industry and the local community that in turn benefit you in the site selection process.
A good broker will offer you the most up-to-date market knowledge and be able to negotiate better deals with landlords and building owners on your behalf.
Your business address plays a huge role in the success of your company. With a good broker, the process for finding the perfect location doesn’t have to be time-consuming or overwhelming.
Instead, a good broker can create an experience that ensures your location search is one of the most worthwhile things you can do for your company.
Are you ready to begin the process of finding a new location for your business? Take a look at our buy vs. lease calculator to understand your options here: